Jossy’s

Deliciously crafted and oven-baked, Jossy’s crackers bring the vibrant, zesty flavours of Lebanon to the UK.

Founder Jossy Chidiac sought a brand vision that intentionally moves away from traditional Middle Eastern design tropes, instead highlighting the brand’s use of unique spices alongside the joy and nostalgia of snacks. Through strong typography, structured layouts, and a confident use of colour, we brought to life an identity that celebrates Lebanese flavours through a globally appealing lens, bridging the gap between authentic taste and contemporary snacking.