Mauj
Year
2024
Collaborators
Rob Khalil
(Art Direction)
Aya Sophie Saleh
(Photography)
Disciplines
Campaign Design
Illustration
Mauj is a wellness platform empowering Arab women to explore and understand their bodies and sexuality in a safe, open, and stigma-free environment.
In 2024, Mauj approached us to design a T-shirt for their Women’s Day campaign, featuring the slogan “Women Come First.” Building on this theme, we created an empowering illustration that speaks unapologetically to women’s sexual pride, needs, and desires. Inspired by the courageous women around us, this T-shirt celebrates every woman’s journey and her openness to understanding her body without fear of society’s judgement.
