Bayt Sajj

Comfort food made with care and served with heart, Bayt Sajj brings authentic Lebanese wraps to the centre of London.

Founder Daniele Anid was looking for an identity that felt just as warm and homemade as the food itself. In collaboration with brand developer Yumna Gaspard, we created a visual language that revolves around simple, hand-drawn illustrations inspired by everyday kitchen moments: The sizzling sajj dome, fresh ingredients, and the joy of sharing food. Paired with a soft, inviting colour palette, rounded typography, and subtle textures, the identity becomes playful, personal, and instantly welcoming.