Ka.mouneh

Ka.mouneh is an all-in-one platform that connects local Egyptian producers with consumers, empowering small-scale farmers and artisans to sell their products directly.

Our aim with this identity was to capture the warmth of North African/Middle Eastern food culture through a simple yet dynamic concept that lets the products speak for themselves.

At its core is a custom logotype formed from abstract Arabic letterforms that create the silhouette of a jar, an ode to preservation and tradition. Enhanced by a modular system and a bright, earthy palette, the identity feels timeless yet contemporary, uniting food, culture, and community in a cohesive visual language.