PepsiCo
Empowered Education
Disciplines
Art Direction
Brand Identity
Illustration
Digital Design
UX/UI
Year
2025
Collaborators
Work done through Colorido Studios
Aarti Bhalekar
(Animation)
PepsiCo Empowered Education is a specialised learning platform built to equip personal trainers with evidence-based nutrition knowledge and practical tools.
The PepsiCo team approached us to create a brand identity that felt distinct within the broader PepsiCo ecosystem: engaging, energetic, and playfully approachable, while still carrying the professionalism and trust expected from a science-led program.
To achieve this, we developed a custom illustration style, a unified iconography system, and a clean digital design language. Together, these elements form a cohesive visual identity that clearly guides users through the website, creating an uplifting experience that translates nutritional science into clear, actionable learning.
