Match Maker

Match Maker is a matcha brand that reimagines the Japanese tea experience through bold flavour innovation and expressive design.

We began by developing the name, which is a witty fusion of “match” and “matcha”, to capture the brand’s experimental approach to flavour pairing. From there, we built a visual identity as distinctive as the product itself, with dynamic packaging that stands out both online and on the shelf. Balancing retro-inspired cues with a fresh, modern sensibility, the result is truly a match-a made in heaven.

Disciplines
Art Direction
Naming
Brand Identity
Packaging
Digital Design

Year
2025

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