Olive Oil Guy
Disciplines
Art Direction
Brand Identity
Illustration
Packaging
UI Design
Year
2023
Collaborators
Mohamad Rifai (Photography)
Aarti Bhalekar
(Animation)
Olive Oil Guy delivers delicious, single-origin liquid gold sourced from honest farms across the Mediterranean.
Founder and certified olive oil sommelier Mazen Assaf, known to many as The Olive Oil Guy, set out with a clear ambition: to create a product for a new generation of chefs and home cooks who value authenticity, flavour, and craft.
Together, we built a brand that breaks away from the tired and traditional. Instead, it offers something lively, unexpected, and full of playful personality. The olive oil industry stands on the edge of its own craft revolution, and Olive Oil Guy is leading the way.
